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Description: 14-May-2001 FUBU - for us by us -- Nana Eyeson FUBU, the urban gear with edge, expands its marketbase and its marketplace in a short but sweet decade of existence. 7-May-2001 Guinness World Records - stupid human tricks -- Robin D. Rusch Is the Guinness Book of World Records a menace to society? ... ( +expand to view full text )

Description: 14-May-2001 FUBU - for us by us -- Nana Eyeson FUBU, the urban gear with edge, expands its marketbase and its marketplace in a short but sweet decade of existence. 7-May-2001 Guinness World Records - stupid human tricks -- Robin D. Rusch Is the Guinness Book of World Records a menace to society? 30-Apr-2001 Muji - commonly unique -- Robin D. Rusch From Japan comes the Zen-like Muji, a brand despite itself. 23-Apr-2001 Alessi - putting the fun in function -- Robin D. Rusch Without leaving the home, Alessi has crossed continents and oceans to become an inspiring international brand. 16-Apr-2001 Tiger Balm - fit for an emperor -- Robin D. Rusch Tiger Balm gently lures consumers into its soothing lair with a winning recipe for brand success. 9-Apr-2001 Greenpeace - making waves -- Robin D. Rusch Greenpeace battles its own success as the multinational organization reaches middle age. Has it outgrown its brand? 2-Apr-2001 Airstream - the land yacht -- Sarah McNeill The Airstream brand has survived wars, recessions, and different owners and it¡¯s still motoring on. 26-Mar-2001 Sanrio - the cat's meow -- Robin D. Rusch Like a fresh bowl of tuna, Sanrio delights young and old alike, courtesy of our feline friends Hello Kitty and Dear Daniel. 19-Mar-2001 Yugo - can yugo still go? -- Robin D. Rusch Will Yugo ever climb the hill and emerge as a credible brand or will it eventually be towed into the junkyard and abandoned for parts? 12-Mar-2001 Indian - muffled but not silenced -- Robin D. Rusch Indian Motorcycle was up on blocks for nearly a half century before getting a jumpstart back into production. 5-Mar-2001 Kangol - hip hoppin' -- Sarah McNeill Hang on to your hat, milliner Kangol is profiled. 26-Feb-2001 LEGO - brand building -- Robin D. Rusch Find out how the little brick maker, Lego, constructed a bridge to the 21st century. 19-Feb-2001 Olay - forever young -- Robin D. Rusch Olay may be over 60 years old but its continual makeovers keep it young, vibrant and wrinkle-free. 12-Feb-2001 Plymouth Gin - bottoms up -- Robin D. Rusch Plymouth's two-century-old tradition spells bottoms up for everyone. 5-Feb-2001 Ribena - the posh squash -- Caroline Wilson The name that will forever be known as good and good for you.