Description: Shiseido, Japan¡¯s leading cosmetics company. Founded in 1872 as a Western-style pharmacy, Shiseido's history parallels that of the commercial production of cosmetics, which began only in the third quarter of the nineteenth century. Similarly, the development of the beauty industry¡¯s mass-marketing tools¡ªincluding product packaging, print advertisements, posters, and, later, television commercials¡ªis epitomized in the company¡¯s... ( +expand to view full text )
Description: Shiseido, Japan¡¯s leading cosmetics company. Founded in 1872 as a Western-style pharmacy, Shiseido's history parallels that of the commercial production of cosmetics, which began only in the third quarter of the nineteenth century. Similarly, the development of the beauty industry¡¯s mass-marketing tools¡ªincluding product packaging, print advertisements, posters, and, later, television commercials¡ªis epitomized in the company¡¯s innovative designs. What sets Shiseido apart is its conscious promotion of a modern lifestyle: one in which the arts play an essential role.
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