Mazda MX Sportif

Description: Mazda showcased the concept model of the Mazda MX Sportif, fourth of new generation products and aimed at the global "C-segment", along with the Mazda RX-8 production model (European specifications) at the 73rd Geneva International Motor Show*, held starting from March 4, 2003 in Switzerland. Following the Mazda6, Mazda2 and RX-8 as the fourth... ( +expand to view full text )

Description: Mazda showcased the concept model of the Mazda MX Sportif, fourth of new generation products and aimed at the global "C-segment", along with the Mazda RX-8 production model (European specifications) at the 73rd Geneva International Motor Show*, held starting from March 4, 2003 in Switzerland. Following the Mazda6, Mazda2 and RX-8 as the fourth new generation product, the concept model of the MX Sportif clearly indicates the direction Mazda will take for a new, global "C-segment" vehicle. It aims to not only establish and expand the Mazda brand throughout the global market but also set a new standard in the "C-segment" markets. Inheritor of the Mazda brand DNA, "Stylish, Insightful and Spirited", the MX Sportif has the following main features: 1. Dynamic and distinctive design: A distinctive design that exhibits an exciting personality, expressed visually and in driving experience, while also maintaining its overall comfort and practical packaging. 2. High levels of craftsmanship and quality: Discriminating and detailed craftsmanship that the customer can feel when looking at, touching and operating the vehicle. 3. Superbly balanced driving pleasure: Steering feeling that reacts exactly as expected and brake performance that provides enormous security. Stable and luxury-class driving characteristics with abundant torque for crisp acceleration. 4. Ample interior space for four adults: Provides interior space that fits four adults comfortably and an easy to use luggage space while also being an easy-to-drive compact-sized vehicle. Moreover, this concept model, by aiming to be top world class in driveability, packaging and safety, is looking to hold its own globally in all aspects as a "C-segment" vehicle. Speaking at a press briefing on March 4, Lewis Booth, President and CEO, commented, "The continuous drive for higher quality is Japan's greatest contribution to the industry. And quality is deeply ingrained in Mazda's corporate culture. In fact, a passion for quality is the heart of Mazda's strength. And as we launch our new generation of product we have rededicated ourselves to the pursuit of quality in the broadest sense. Designed and built with the superior quality our customers expect. This line-up gives us the traction we need. Now watch us go."