Hero

Description: However, market analysts Nikko Citigroup have predicted that the PlayStation 3 could be profitable by August 2008. As of July 20, 2008, Sony continues to incur a loss on every PlayStation 3 unit sold. In a July 2008 interview, Hirai stated that his objective was for the PlayStation 3 to sell 150 million units by its ninth year, surpassing the... ( +expand to view full text )

Description: However, market analysts Nikko Citigroup have predicted that the PlayStation 3 could be profitable by August 2008. As of July 20, 2008, Sony continues to incur a loss on every PlayStation 3 unit sold. In a July 2008 interview, Hirai stated that his objective was for the PlayStation 3 to sell 150 million units by its ninth year, surpassing the PlayStation 2's sales of 140 million in its nine years on the market.